According to a report in The Star, a Toronto newspaper, Pauline Johnson Junior Public School officials e-mailed Sony Canada after seeing more than 300 Killzone 2 ads placed on bus shelters near their school. Citing poor placement and suspect images, the officials demanded Sony remove the ads immediately out of concern for students.
"My kids, who come from a lot of different countries, who have to experience violence, who basically come here to seek shelter and safety, that's the stuff they don't need to see," Davis Mirza, a fourth and fifth grade teacher at the school, told The Star.
According to Mirza, the ads featured a "menacing head with glowing eyes" that was wearing a mask with a breathing tube as a war zone "like Iraq" was depicted behind the figure. Citing Sony's responsibility to the community, Mirza told The Star that he was upset the company wasn't doing its part to "promote any kind of community renewal or even responsibility."
Once Sony Canada received the e-mail, the ads were taken down immediately, company officials told The Star, and from now on, it will establish an advertising-free radius around schools. Sony representatives didn't indicate how far that radius would reach, but the company wants to be "sensitive to community concerns."… Read more