For quite a long time, iTunes has sat atop the music downloading business with nary a competitor to knock it off its pedestal. Because of this, the company has been able to capitalize on the success of its iPod and basically corner the music market.
And while most of us were perfectly fine with that, the music business wasn't. With Warner finding fault in everything Apple does and Universal practically wishing iTunes would explode so it wouldn't need to worry about it anymore, we've run into a situation where the desire for music is there, but record labels are unwilling to provide us with what we want.
And just when things looked like they couldn't get any worse, Amazon stepped in and dropped a bombshell on this industry that we still don't know the full effect of. With the flip of a switch, Amazon offers up 2.9 million DRM-free MP3s and as of today, features songs from four out of the big 5 record labels (Sony has yet to join).
Even better, Amazon's service is slightly cheaper than Apple's, as most songs come in at the $0.89 price point. And in the end, it's not just that Apple loses out or Amazon wins, the real result of Amazon's rise is that iTunes is being pushed into a tenuous situation.
And I'm loving every minute of it.… Read more