When Activision CEO Robert Kotick told reporters last month that his company might stop game development on the PlayStation 3 if Sony doesn't drop the price of the console, some were wondering how Sony would respond.
We didn't have to wait long.
Sony CEO Howard Stringer told Reuters earlier this week that he has no plans of dropping the price of the PlayStation 3, regardless of comments made by developers.
"He likes to make a lot of noise," Stringer said to reporters about Kotick's statements. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
When pressed about PS3 price cuts, Stringer was more direct. He explained that if Sony dropped the price of its console it would "lose money on every PlayStation (it) makes. How's that for logic?"
Stringer echoed comments that I've heard numerous times from Sony representatives. Although the company is cognizant that its console is the most expensive on the market, it just can't drop the price of the PS3 for financial reasons.
I get that. And although I think it was poor strategy that got the company into this mess in the first place (being the biggest and baddest console doesn't always matter, after all), I do believe that there is a way out if Sony doesn't want to drop the price of the PlayStation 3.… Read more