As we gear up for another frantic holiday season, many online retailers are asking themselves two questions: 1) "How can I increase my traffic?", and 2) "How do I increase my conversion rates?" For the former, refer to my recent Practical Ecommerce article "SEO: Is Your Site Holiday-Ready?." For the latter, enter Future Now's Chief Persuasion Officer, Bryan Eisenberg, an inventor of "Persuasion Architecture," a process that helps persuade customers to make a decision on your Web site when traditional marketing methods fail.
I had the opportunity to interview Bryan in … Read more