Most of the time here on The Digital Home, I tell you about some of the trends, news stories, companies and products that annoy me. Other times, I'll tell you about something a company is doing right or something I applaud. This time, it's the latter.
Now, before I begin, I should probably mention that I don't own any Amazon stock because at least one cynical knucklehead reading this column for the sole purpose of finding fault in it will ask if I do own Amazon stock. Sadly, I'm not allowed to own any tech stocks because it's a departure from the ethical standards that I agreed to when I became a journalist. Does that satisfy you?
So why is Amazon the world's best tech retailer? Well, I guess I should first say that this title isn't exactly the most prestigious in the world. Who else would sit atop the list? Certainly Best Buy wouldn't with some of the questionable practices it employs and our friends over at Circuit City certainly don't have a clue about how to bring the right kind of experience to consumers.
But unlike all of its competitors, Amazon has been able to bring products to us in a timely manner without the need for frequent call backs and lengthy delays for no reason. Is it perfect? Not a chance -- some products sell out in a matter of seconds, there's no indication that anyone actually wants to buy groceries online and its customer service still leaves much to be desired. But beyond that, I have enjoyed my time using the service.
So what makes Amazon so great? The way I see it, there are three main components.… Read more