"You make it mean something."
Don and I were at the Launch startup conference talking about goofy company names. It turns out he's sort of in favor of them. New companies spend way too much on securing what they think are important, common-word short URLs. And then they try to back into the justification. Color, for example. Or Path. I can tell a company has paid too much for a domain name when I ask the CEO what it cost, and they turn red and quietly answer, "We'd prefer … Read more