news corp

When MySpace launched its MySpace Music service, a joint venture with all the major record labels, in September, it was subject to a persistent criticism: that independent music, the original backbone of the social network's success, had been put on the back burner in favor of the hits.

But now, the News Corp.-owned MySpace has added a handful of independent music partners, both labels and distribution companies, to bring more of the indies to its catalog. As of Thursday, Nettwerk, INgrooves, Iris Distribution, RoyaltyShare, and Wind-up Entertainment have joined MySpace Music, adding "several hundred thousand" songs.… Read more

It's that time again: Measuring the traffic of the two biggest social-networking sites, Facebook and MySpace. Traffic firm ComScore has released year-end numbers that show the News Corp.-owned MySpace is still noticeably ahead in the U.S., but that Facebook's traffic is getting up there--however slowly.

Michael Arrington at TechCrunch has done some, uh, crunching: he estimates that at current growth rates, Facebook's U.S. audience will overtake MySpace's early in 2010.

The key point here is that the U.S. growth for both social networks has cooled down. Facebook's average monthly growth rate … Read more

The World Economic Forum in Davos, Switzerland, is one of those exclusive, highbrow affairs with a guest list tighter than your belt after a pie-eating contest. But social network MySpace is leveling out the playing field by partnering with the Wall Street Journal for a competition called "MySpace Journal," in which an aspiring "citizen journalist" will be awarded the chance to attend the summit later this month.

MySpace is now accepting video submissions in which entrants explain their reasons for wanting to attend and be a member of the Davos press corps. One winner, chosen by … Read more

Michael Wolff, whose new, lascivious Rupert Murdoch bio The Man Who Owns The News has taken the New York media industry by storm, stirred up some social-networking class warfare in an interview Monday with BusinessWeek's Jon Fine.

"If you're on MySpace now, you're a (expletive) cretin. And you're not only a (expletive) cretin, but you're poor," said Wolff, whose previous book Burn Rate chronicled dot-com excess in the late '90s and who openly attests to hating the word "blog."

"Nobody who has beyond an eighth grade level of education is … Read more

MySpace Chief Executive Chris DeWolfe said that he's "cautiously optimistic" about ad revenue for the News Corp.-owned social network in the face of a recession, Reuters reported Monday.

Speaking at the outlet's Reuters Media Summit, DeWolfe said that MySpace's "revenue and profits are significant and they continue to grow in spite of the poor economy." Fox Interactive Media, the News Corp. division that encompasses MySpace, Photobucket, and other digital properties, was declared the top destination for display ads on the Web several months ago.

But display ads will be hit hard as … Read more

Now you can put a TV on your MySpace profile--sort of.

The News Corp.-owned social network has built a new widget for its developer platform called "Primetime," a video player that syndicates much of the professionally created content available on its MySpaceTV media hub. Included in that roster is video from Hulu (a joint venture between News Corp. and NBC Universal), Warner Bros., Sony, and other MySpace content partners as well as the social network's original video content.

It's also searchable, and provides another outlet for MySpace's video ads. Since it's a developer … Read more

There's a big Wall Street Journal piece on Tuesday about how MySpace is still seriously beating Facebook in the advertising and marketing game, regardless of the fact that Facebook has started to breeze past it in traffic.

This is one of those stories geared toward the Journal's less technical readers, undoubtedly, since most of the details are no surprise to social media junkies. But the take-home point is a good one: Big media ownership has been helpful to MySpace, whereas the independent Facebook is still learning the advertising game.

MySpace is owned by News Corp. (which also owns … Read more

A new kind of video advertising is coming to MySpace.

The company has partnered with a video advertising company, Auditude, and Viacom's MTV Networks division, to bring Auditude's video ads to MTV content on the News Corp.-owned social network's MySpaceTV video hub.

Here's how Auditude works: it can detect MTV Networks content if either MTVN itself or a MySpace user uploads it, and then it implements both targeted ads and "attribution ads," which provide data about the source of the programming. (For example: an "attribution ad" for Comedy Central talk show … Read more

MySpace has unveiled "MyAds," an advertising technology focused on small businesses and individuals rather than the huge brand advertisers that the News Corp.-owned social network is best known for. It's a platform in which an advertiser can allocate exactly how much to spend--between $25 ad $10,000--and target its audience using the HyperTargeting system that MySpace debuted just under a year ago.

With HyperTargeting, MySpace says that there are more than 1,100 specific ways to target an ad based on geography, demographics, interests, and other information sourced from public profile data. Advertisers can then keep … Read more