For alcohol brands, social media a stiff cocktail
On a Monday morning late last month, at the headquarters of the Finger Lakes Wine Country Tourism Marketing Association, the promotional vehicle for a vineyard-speckled region about four hours northwest of Manhattan, something was amiss with Foursquare.
Namely, the Corning, N.Y.-based tourism group's account on the location-sharing social-media site was doing something funny: It was triggering friend requests. That's not supposed to happen with a Foursquare account that's set up as a brand or business page--users should be able to automatically follow the brand or company, rather than having to wait to have their requests … Read more