Statistics

The team at Pingdom, a firm that focuses primarily on uptime and performance, has posted a new blog entry estimating that Facebook will overtake MySpace as the top social network in the U.S. within a month or two. That's largely because, according to the same numbers, Facebook has doubled in size in the past year.

Several months ago, traffic firm ComScore noted that Facebook--a year ago far smaller than the News Corp.-owned MySpace--was starting to pass its rival in worldwide traffic. But in the U.S., which still has the big ad dollars, MySpace remained bigger.

There'… Read more

The good news for Facebook, according to new statistics from Hitwise, is that its traffic is up 50 percent in the U.S. since last August. The not-so-good news for Zuckerberg & pals? The same numbers say that News Corp.'s MySpace still owns a whopping 67.5 percent of the social-networking market in the U.S.

Hitwise gathered its data from an analysis of traffic to 56 different social-networking sites, and concluded that Facebook has gone from a market share of under 14 percent to slightly over 20 percent in the past year. MySpace, meanwhile, has seen a 10 … Read more

In spite of the economic slowdown, worldwide mobile-phone sales rose nearly 12 percent in the second quarter of 2008 from the same period in 2007, market research firm Gartner said Thursday.

Growth was driven largely by the Asia-Pacific region, in which sales grew 20.5 percent from the second quarter of 2007, and the Middle East and Africa, where handset sales increased 18 percent.

In the United States and Canada, 6.5 percent year-over-year growth was driven largely by sales of replacement handsets, as new subscribers only trickled in, Gartner said. (Fellow research firm NPD Group, by contrast, reported earlier this month … Read more

Facebook has hit 100 million active users. No formal press release has been issued, so you're going to have to believe the guy who built the site.

The news came straight from the source: Facebook founder Mark Zuckerberg and several of his fellow executives put it in their status messages on the social network, and platform manager Dave Morin broadcast it in his Twitter feed. At least one of them referred to the number being "active users," the statistic that Facebook prefers to use, rather than registered accounts overall.

While Facebook got its start at Harvard University … Read more

Let's say Democratic presidential candidate Barack Obama sent every one of those "here's my V.P." text messages from his own cell phone. And let's say his mean, nasty carrier charged him 10 cents for each one. According to Nielsen's numbers, his bill would've been $290,000--that's because the statistics firm says that the SMS campaign stunt reached 2.9 million people.

The company's Nielsen Mobile division did the math, monitoring approximately 40,000 SMS short-code lines in the U.S. and coming up with the final tally of 2.9 … Read more

Recently, statistics firms haven't been too kind to MySpace, the News Corp.-owned social network that was at the center of Silicon Valley press love not so long ago. In June, ComScore reported that once-smaller Facebook had surpassed it in worldwide traffic for the first time.

But the news isn't all bad for MySpace, the company said in an e-mail Monday evening. ComScore statistics might be showing that Facebook is still growing rapidly, but the firm's numbers for July said that MySpace has surpassed 122 million unique visitors worldwide for the first time. Granted, it's been … Read more

We sort of knew it already: while Facebook, MySpace, Bebo, Hi5, Orkut, and Friendster were all founded in the U.S., social networking is a worldwide phenomenon. New statistics from ComScore show that sites like Facebook are growing rapidly across the globe, even as that growth slows down in their home country.

Earlier on Tuesday, performance firm Pingdom released numbers pulled from Google Insights for Search, showing that different social networks have very different levels of "interest" across the world. ComScore's numbers, also released Tuesday, underscore the fact that social sites are increasingly global in nature--and sometimes … Read more

Performance-monitoring firm Pingdom thinks we should look at social networks differently.

The popularity of a social site such as MySpace or Twitter is frequently measured in unique users, page views, or user registrations. But a recent ministudy by Pingdom chose instead to look at how much of a proportional lock a given social network has on the countries' Web users. The tool of choice was Google Insights for Search, which was formally launched earlier this week.

Facebook, for example, started in the United States and still has more members there than in any other country. But there's more proportional &… Read more

Facebook is announcing later on Thursday a complete revamp of the analytics system it offers to developers for measuring the performance of their applications on its platform. It's more extensive than the company's recent decision to switch from publicly reporting daily use to monthly use.

It'll be officially announced on the Facebook developer blog.

The new analytics are available only to the developer who created a given application, not to Facebook's general membership of 90 million. They'll be available under a "Features" tab in the application's page, and they will index "… Read more