School isn't quite out yet for most students, but Apple is already looking ahead to next year. The company is giving college students a break on some of its products as the planning begins for 2011.
A new promotion launched on Tuesday will give students, teachers of any grade, and parents shopping for their college-bound kids the opportunity to purchase a new Mac and get a free iPod Touch. In addition to the free iPod, students can also get educational pricing on the Mac, so there is a little savings there too.
Qualifying computers include the iMac, MacBook, MacBook … Read more
You knew it had to happen some time. But now that the time has come, it's hard not to feel sad. According to MacRumors, and confirmed by a visit to the Apple site, the company has removed the "Get a Mac" ads from its site and now transfers visitors to a more prosaic "Why You'll Love a Mac" area.
Actor Justin Long had rather let the horse pull away from the cart last month, when he floated the idea that the "Get a Mac" campaign was done.
Still, the removal of the ads from the site does feel a little like the removal of a president's statues from an Eastern European city's main square in preparation for the introduction of a new regime.
As Google showed with such unusually biting vigor this week, it now considers Apple its Darth Vader, something that seems to consign the Apple/Microsoft contretemps to the level of a mere old-school video game. … Read more
Apple on Wednesday denied published reports that its professional-level suite of video software applications is being refocused to suit more mainstream customers.
According to an AppleInsider report, the Final Cut Studio team has been told to refocus its efforts "to more closely match the needs of the majority of its customers." That would mean Apple would target customers moving to Final Cut Studio from the company's more basic iMovie application, instead of continuing to offer more high-end features designed for video professionals.
But Apple said that's not the case.
"Final Cut Pro is the first … Read more
Apple has seeded the latest developer build of Mac OS X 10.6.4 to developers. The build, version 10F54, is reported to have no known issues.… Read more
Apple on Tuesday updated its consumer-level MacBook, adding a faster Intel processor and longer battery life.
As expected, the new notebook features a 2.4GHz Intel Core 2 Duo processor and the Nvidia GeForce 320M graphics card, the newest mobile card from the company.
It also boasts a battery life of 10 hours, up from 7 hours in the previous model.
Like its predecessor, the new Macbook has 2GB of memory, a 250GB hard drive, and a double-layer SuperDrive.
The previous-generation MacBook had a 2.26GHz Intel Core 2 Duo processor and used Nvidia's GeForce 9400M graphics card.
There … Read more