The popular "LonelyGirl15" Web serial is breaking new ground in ongoing efforts to monetize video content by signing a unique deal with the Neutrogena skin care company. In a step beyond product placement, Lonelygirl15 episodes this summer will actually feature a branded character--a Neutrogena scientist, according to the Associated Press and other sources.
Some bloggers are impressed by the partnership, which they view as a creative way to pay the bills and help keep the show alive.
Others, however, view it as the ultimate sellout. But the show is likely to overcome such Web community disappointment. It started … Read more