Updated 10.40 p.m. PT with comment from Direct TV
Culture is a strange thing. Elements that appear normal in one culture--say, drinking a beer on the street when you're as old as 20--are reviled in another.
So one has to accept that pockets of humanity see the world in their own way.
However, a promotion by Radio Shack in Hamilton, Mont., might move one or two people to move there just to benefit from its full-bore imaginative core.