DreamWorks CEO Katzenberg sees big profit in small screens
Consumers will eventually pay less for entertainment streamed to smaller devices, with studios and distributors basing prices on the size of the destination device, movie mogul Jeffrey Katzenberg predicted today.
A tiered pricing market, in which people paid less to see a movie on a cell phone than a theater, would result in greater consumption in developing markets where people depend more on their mobile devices for entertainment, the DreamWorks Animation SKG chief executive said today at the Founders Forum conference on digital media in Los Angeles.
"People will pay by the square inch," Katzenberg said, according to … Read more