wwdc

Why the MacBook Air didn't get a Retina display

Love that battery life in the new MacBook Air? Well, that's one reason Apple didn't go Retina this time around, according to an analyst.

The iPhone, the iPad, and the MacBook Pro all have Retina displays, why not the MacBook Air? Power consumption is probably the most important factor, according to Sweta Dash, senior director of display research & strategy at IHS.

"Apple almost doubled the battery life [with the new MacBook Air]. You can't do that with a Retina display" in an ultrathin laptop like the Air, she said.

Not at the moment at … Read more

Apple's new Mac Pro looks like Darth Vader: Yea or nay?

With its six Thunderbolt ports and a "unified thermal core," Apple's new Mac Pro doesn't just sound like a futuristic piece of alien machinery, it also looks like something out of science fiction.

Far from the boxy designs of early personal computers, the new Mac Pro is compact, sleek, and nearly edgeless. The resemblance of the Mac Pro, which is aimed squarely at creative pros, to a tiny nuclear reactor is in part due to that heat sucking "thermal core" design. Heat generated from the Intel Xeon CPU and new solid-state drive (SSD) storage dissipates out through the core as the hot air rises -- a change from the typical front-to-back system of air flow in most consumer desktops.… Read more

Social media users like the sound of iTunes Radio

Apple finally unveiled its music streaming service, iTunes Radio, and the social Web approves.

Social media analytics company NetBase found that 94 percent of social media users had positive comments about iTunes Radio following the product's release during Apple's WWDC developers conference on Monday, which means only 6 percent had negative comments.

The streaming service, which is tied into Apple's popular ecosystem, was highly discussed in the media in recent weeks as a competitor to services like Pandora and Spotify.

NetBase said iTunes Radio received the most positive comments among all of Apple's products announced on … Read more

Five alternative apps to tide you over till iOS 7

Apple's WWDC announcement of the upcoming iOS 7 promised a slew of amazing, long-overdue updates. Unfortunately, however, if you are not a developer, you will have to wait until sometime in the fall for the official launch, like the rest of us. Owners of iOS 7-incompatible devices shouldn't fret, either. The good news is, you can get some of the functionality or at least similar features of iOS 7, in apps that currently exist on the App Store.

1. iOS Mail and Mailbox

The iOS Mail app is still the go-to place for e-mails among numerous users; with … Read more

The current enigma of the Retina MacBook Pro

It's hard to imagine, but Apple's MacBook lineup has been turned on its head. As of right now, the highest-priced MacBooks are a technological generation behind the least expensive MacBooks, making for shopping confusion if you're about to invest in a new system from Apple.

The cause of the confusion is this. At WWDC 2013, Apple introduced laptops updated to the latest generation of Intel Core i-series processors. These fourth-gen chips are also known by the code name Haswell, and they promise improved performance, better integrated graphics, and greatly boosted battery life. These CPUs were launched earlier … Read more

Apple's latest ad: Not enough crazy?

Here's to the warm and cuddly ones.

It doesn't quite make one's smaller hairs salute, does it?

In recent years, Apple has tried various advertising routes, yet its default is still the tender, the human and the ever so slightly safe.

On Monday, in conjunction with its WWDC 2013 stage extravaganza, the company released an ad that echoed a huge amount of warmth and yet somehow offered a chilling relief to what used to be.

I was watching a presentation given recently by Apple's most experienced advertising creative director, Lee Clow.

In it, Clow explained how, … Read more

The Mac that Thunderbolt built: The newly compact Mac Pro

Call it the era of the extroverted computer.

In the old days of personal computing, expansion meant using vacancies inside a computer chassis where you could plug in graphics cards and hard drives. But now, because of Apple's fondness for Intel's high-speed Thunderbolt data port, expansion means hooking up devices outside the chassis.

Connecting external devices has long been just about the only way to bring new hardware to laptops. But at its WWDC 2013 show on Monday, Apple showed that the sealed-box philosophy of the laptop is coming even to Apple's highest-end, most expandable machine, the … Read more

Mountain Lion Macs will run Mavericks -- report

If you're running a Mac with Mountain Lion on it, you shouldn't have any trouble running Apple's latest operating system.

All Macs that are currently capable of running Mountain Lion will be able to run OS X Mavericks, people who claim to have knowledge of the software told AppleInsider in a story published Tuesday. This means that iMacs from mid-2007 and later, MacBooks and MacBook Airs dating back to 2008, and MacBook Pros from 2007 will work just fine.

It's important to note, however, that the information AppleInsider reported on is only for the developer preview … Read more

Apple's new products won't cheer investors, says analyst

Apple tried to wow the world on Monday with a host of new products and services. But investors aren't likely to get all abuzz, says J.P. Morgan's Mark Moskowitz.

At its WWDC keynote on Monday, Apple served up peeks at iOS 7, iTunes Radio, a new version of Mac OS X, new MacBook Airs, and the next Mac Pro. Many of these updates will certainly appeal to Apple users. But that doesn't necessarily translate into a higher stock price or stronger sales growth.

"We do not expect investors to cheer the latest software and services … Read more