Meet Fitwall, where tech and elite fitness get off the ground
Beautiful, active people with overflowing pocketbooks make La Jolla, Calif., a San Diego beach town, the perfect place for an upscale fitness craze to take hold.
At least that's the gamble Josh Weinstein and his three business partners are making with Fitwall, a branded fitness studio where members strap on heart rate monitors, find their assigned Fitwall, and monitor their workout exertion with an attached iPad.
The Fitwall studio in La Jolla, which opened to the public this week, is the first of 100 technology-driven fitness studios that founders Weinstein, Doug Brendle, Ethan Penner, and Anthony Westreich plan to … Read more
