Internet users are spending more time looking at content and less time communicating with others, according to an index of Nielsen/Net Rating statistics released by the Online Publishers Association (OPA).
In 2003, Internet users spent about 46 percent of their time communicating and 34 percent reading online content. Those habits seemed to have reversed in the last four years. From January to May 2007, about 47 percent of users' time was spent looking at content and 33 percent spent on communicating.
The change in media habits can be attributed to changes in technology over the last four years, according … Read more