LAS VEGAS -- Verizon Wireless is teaming up with actress and singer Jennifer Lopez to better address the growing Hispanic market.
On Wednesday the company announced a partnership with Viva Movil, a new brand created by Lopez to capitalize on the fastest growing demographic in the U.S.
"This new company is here to revolutionize the entire mobile experience for Latinos," said Lopez. "There's no specific place for Latinos to be specifically catered to. We will continuously evolve the wireless shopping experience with Verizon Wireless's guidance and support."
Lopez, who will serve as chief … Read more