Ticketfly lets venues, promoters customize loyalty programs
Ticketfly, a ticketing and marketing service, has launched an initiative aimed at giving venues and event promoters the ability to direct targeted rewards at their most loyal customers.
The impetus behind the Fanbase initiative, announced Wednesday, is that while 7 percent of ticket buyers generate 30 percent of the revenue brought in at the gate of events utilizing Ticketfly tickets, there has previously been no way to adequately identify, reward, and motivate those people.
While other ticketing and marketing services have rolled out other loyalty programs, San Francisco-based Ticketfly said its new program is the industry's most sophisticated effort … Read more